![]() Originally seen as a kind of cowboy music of Brazil’s agricultural heartland, sertanejo rose to popularity in the 1990s, spreading from the country’s interior to cosmopolitan coastal cities like Rio de Janeiro. In 2021, Sony Music paid $255 million for Brazil’s biggest indie label, Som Livre, which controls the recorded-music catalogs of several of sertanejo’s biggest stars. Over one-third of the songs on Pró-Música’s top 50 streaming chart in June were sertanejo tracks, including three of the top 10. Sertanejo’s wealthy stars have become targets of a populist backlash because the genre dominates pop music in Brazil, the 11th-biggest music market, with total revenue in 2021 of 2.1 billion reais ($382 million), according to label trade organization Pró-Música Brasil. “If he does that with every contractor, he will end up playing nowhere.” “The artist can’t ask where the money comes from every time,” says Jr. “This is very hypocritical.” Neto e Jr, another duo that played BBQ Mix, fear “dishonest people” may affect sertanejo’s image. “Artists from other genres also do publicly funded shows,” he says. The probes have mentioned some of the genre’s biggest stars, including Lima, a Sony Music artist, and Wesley Safadão, who have been paid up to 1.2 million reais ($218,000) by local governments, according to public documents.īruno - of the Latin Grammy Award-winning sertanejo duo Bruno & Marrone - says he feels the investigations unfairly target the genre. Since May, state prosecutors across Brazil have investigated, temporarily suspended or canceled at least 81 publicly funded sertanejo shows for potential contract irregularities involving high artist fees despite city officials failing to provide basic services like sewer and public health. Scrutiny over publicly funded concerts has come in a highly charged political atmosphere ahead of elections in October. The controversy flared up in May after supporters of singer Anitta lashed out at another sertanejo duo, Zé Neto & Cristiano, for criticizing her butt tattoo and called out sertanejo shows contracted by local mayors. Local politicians can use such shows to boost their popularity, and the sky-high artist fees may generate kickbacks. Araújo’s top artists have defected during the last two-and-a-half years - including sertanejo acts Gusttavo Lima and Jorge & Mateus, as well as international dance-music sensation Alok - in part due to management contracts where Araújo has taken up to 60% of his artists’ income.Īnd sertanejo has been caught up in a national controversy over whether local governments were paying overinflated prices - using public funds - to stage country music shows. “The idea of gathering meat, beer and music sounded like something new.”īTS May Still Be Able to Perform While Serving in Militaryīut both Araújo and sertanejo itself have experienced challenges lately. “I realized the sertanejo market was becoming too much of the same thing,” Araújo says. He created BBQ Mix as a way to refresh the genre he helped popularize. ![]() He founded the Villa Mix festival over a decade ago, expanding it from a single event to 27 cities at its peak. There was plenty of both, with 10 acts performing and 52,000 servings - more than double the Guinness World Record for the most barbecued beef served in eight hours that was set at the first BBQ Mix two years ago.Īraújo is one of Brazil’s most influential music entrepreneurs, as well as one of its most inventive. Fifty-six thousand people attended the second BBQ Mix festival on July 3 to hear sertanejo - the country music of Brazil, originally driven by 10-string guitars, that remains the nation’s most popular genre - and to eat beef. GOIÂNIA, BRAZIL - For his first show in Brazil since early 2020, promoter-manager Marcos “Marquinhos” Araújo went big. Este artigo está disponível em português aqui
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